JT,
While you can split your job into one job per records, PSM, by itself, will have no control over the names of the pdf it produces.
In order to automate the process of splitting the jobs and generate uniquely named pdf files, you'd need another of our softwares, the PlanetPress Workflow software, that can connect to PSM documents. Using this software, it would be possible to make multiple jobs, merge them with the PSM form, and then produce a pdf with unique name. Setting it up has many things to take into consideration however, so it would be better to call your resellers, and ask them about PlanetPress, so they can give you more information about the product.
Regards,
Rapah